How to become a niche fashion influencer in 2022?
Are you convinced that fashion is the profession for you? Are you passionate about shopping and glossy reading magazines? Do you have a knack for predicting the future and staying on top of trends? If your answer is yes to at least two questions, you should consider a career in the fashion industry. You could become a stylist or a manager in a boutique or a brand owner. These roles are all cool. However, we will focus on the one that everyone is talking about now. It’s a very lucrative and exciting job, but it’s not dull. If you want to become a fashion influencer and a trendsetter on social media, read this article. We have the secrets, and we are happy to share them with you.
What does it mean to be a fashion influencer?
Before diving into the subject, some theory.
A good example: This girl just posted about her new pink Jacquemus bag via Instagram. The girl also demonstrated how to style it with a beige jacket, white T-shirt, blue jeans, and Nike sneakers to go out to a cup with friends. You can recreate the look or purchase one of the displayed items. The girl’s hidden advertisement was communicated to the target audience and achieved the desired results.
Fashion influencers aren’t just about business. They are often passionate about the industry and deeply love it. They can make money by sharing their passion.
Fashion icons often have many followers who are loyal to them. These fashion-conscious dressers often collaborate with brands and designers and attend fashion shows. They live a happy life and shine brightly. Their goal is to inspire a love of style in others and to help them master the art of fashion.
People get inspired, learn to find the right thing, choose the outfits they love and admire their idols.
A fashion influencer can be a magazine, lookbook, stylist or photographer who loves what they do and makes money. It sounds appealing, and it seems like the perfect way to live.
So what it takes to become a niche fashion influencer?
Here 3 tips for you:
1. A genuine passion for fashion
Having a passion for something you love is vital to starting your journey as a fashion influencer. Whether you love styling jewellery or designer clothes or pairing accessories with your outfit in a unique way, you must be creative enough to drive something interesting even out of the ordinary.
The best influencers like Danielle Miele, Chiara Ferragni, Erika Winters, etc., never treat their regular activity on social media as their job. Instead, they use their passion to bring out something out-of-the-box.
For instance, if you have a keen interest in jewellery, you probably should know about every update related to it, like what necklace is worn by whom, what earrings are currently trending, etc.
2. Commit yourself to the specific niche
You cannot be an expert in all niches at the same time, and the key to becoming a successful fashion influencer is to make a commitment to a particular niche and get ready to dig deep.
A hobby-level knowledge is not sufficient to become an influencer; you have to take a deep dive to bring out something unique so your audience can acknowledge it.
Some of the top jewellery influencers showcase never-seen-before ornaments and gemstones such as pearls on their social media handles that are worth adding to your wishlist. Your ability to find something new and exciting will add value to your followers and boost engagement.
3. Top-Notch Photography Skills
Instagram or other social platforms is all about visuals. The higher the quality of the photograph, the more attention it creates. Being a fashion influencer means coming up with perfect online assets for all to see. Having a solid, high-quality content strategy is essential to survive the competition.
Depending on your budget, you can learn incredible photography and editing skills or hire a pro who can add life to the pictures. If you are here to stay for long, don’t go alone. Prepare a team and assign different roles to everyone to focus on your passion.
4. Stand Firm
Unarguably, the early days will be challenging, and there will be a tremendous amount of work that might not be rewarded or acknowledged. But you have to stand firm until you achieve what you dream of.
The big names ruling the fashion industry nowadays, including Aimee Song, Chiara Ferragni, Tracey Ellison, Pablo Cimadevila, and more, didn’t appreciate in their beginning days, but they stood firm without losing hope. So keep things focused and stay true to your audience.
Want to become a niche fashion influencer? Stay strong and keep showing your creative skills and fashion style.
Be you! Inspire others to be you!
As we have already mentioned, a fashion influencer can be described as someone with established views, values and principles. It is first and foremost a person, and then only after it becomes a fashion icon. You must be natural to succeed in this area. It may seem that the CHANEL bag or even the first row at NY Fashion Week can make you famous. It’s cool. We have no objection. The key to success is you. You must feel at ease in your skin, which should be conveyed to your audience. Influencers are loved for their authenticity, charisma, inspiration, and openness. To create an emotional connection between your followers, tell stories. Your personal stories should be not only attractive but also authentic.
Additional bonus tips:
- Engage with your audience to entertain and keep them interested.
- You don’t have to be afraid of controversial trends. You can either incorporate them into your wardrobe or voice your opinions about them.
- Get involved in a hobby or start a project that is related to fashion.
- Apply to a fashion influencer agency, and offer a partnership.
- Be the first fashion blogger to provide helpful information, reviews and lookbooks.
- Be consistent and keep the audience interested in you.