Influencer James Charles

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Mandy B.
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Influencer James Charles

Influencer James Charles is a famous American makeup artist and social media influencer. He rose to fame by creating makeup tutorials on his YouTube channel that has over 25 million subscribers. He is also known for being the first male brand ambassador for CoverGirl in 2017 and was named one of Glamour’s Top Beauty Influencers in 2018.

Early life

James Charles, born May 23, 1999, is from Bethlehem, New York. In 2015, he began posting makeup tutorials on his YouTube channel after graduating from high school and working as a local freelance makeup artist in his hometown.

After influencer James Charles started his YouTube channel in 2015, he posted a video called ‘Straight Boys React to Makeup Tutorials’ where he taught boys how to do makeup. This became viral on Instagram and Twitter with over 10 million views. He was soon asked by brands like Maybelline and CoverGirl if they could sponsor him and collaborate.

Personal life

James Charles comes from a religious family. He is the son of Robert and Michelle Charles, both pastors at Charis Bible Church in Bethlehem. He grew up with an older sister named Jessica and a younger brother named Tyler. Influencer James Charles is openly gay, making him one of many young celebrities who have come out as LGBTQ through social media.


Influencer James Charles started making YouTube videos in 2015. He made his first video, ‘Straight Boys React to Makeup Tutorials’ in early 2015 while he was still a high school senior.

His video soon went viral and landed him an opportunity to be YouTube’s first male brand ambassador. He has also worked as a model for CoverGirl, Maybelline, Flirt Cosmetics, Morphe Cosmetics and ColourPop.

Charles was also named one of Vogue Magazine’s ‘under 21’ best new talents in 2016. To date, the influencer has amassed over 25.5 million Instagram followers and 25 million subscribers on YouTube, with an average of 11 uploads per month. Since 2015, Charles has collaborated with brands such as CoverGirl and Smashbox, among others.

Since launching his first YouTube video in 2015, the influencer has collaborated with several brands and risen to fame on social media. Influencer James Charles was named a Vogue Best Beauty Influencer in 2018. He was listed as number three in Top Influencers 2017 by Tribe Dynamics and number one on Adweek’s 2017 Instagram Power List.

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