If you are hesitant about using TikTok to promote your business, it is time to get on board. The platform is gaining popularity among content creators and brands looking to reach millions, or even billions of people each year.
This is a great platform to showcase a less-curated version of your brand and experiment with video. It also drives traffic to your website.
We have decided to share our ideas and several tips based on our extensive experience to help you use TikTok to grow your business.
TikTok is a good choice for businesses and brands.
The platform currently has more than 2,000,000 downloads and is overgrowing. Some users find it daunting. What if you are unable to dance? Are you a video expert? However, TikTok is easy to use – you don’t need any video or dance experience.
TikTok can be used for everything from educational videos to beauty transformations.
Take Maggie from @experimentingwithdecor, for example. In April, she started making videos and gained 26K followers on TikTok. She shares budget-friendly ideas for home decor.
TikTok is a social platform that can make it easy to have fun with video content and build a community. It also allows you to tap into a younger audience by using a solid social strategy.
Be Comfortable With the Platform
TikTok is a new platform and requires some learning, especially if you aren’t familiar with creating video content.
It would help if you first created a profile and then played with the app before using it for business.
TikTok offers many editing tools and effects. Have fun with them, make different transitions, and discover what works best for you.
You can also use the Discovery tab to find out what your competitors are doing.
You might find inspiration for your food brand from how a fashion brand integrates its products into videos. Likewise, you may find personal trainers’ fitness tips engaging and fun if you are a copywriter.
It is important not to copy content from other sources but to add your creative spin so that your brand stands out and connects with your target audience.
TIP – This guide will help you get on TikTok, set up an account, and get started!
Select Your Niche Topic
TikTok users love to follow individual accounts. Thanks to the algorithm, anyone can locate your content.
Focusing on a niche subject will allow you to be more creative and have more fun. In addition, this will allow your business to make an impact.
@drcody_dc’s TikTok has many videos of him cracking the necks and backs of his clients as a chiropractor.
What is the secret to this working on TikTok?
Dr. Cody shares short clips from his sessions to show the results and satisfy thousands of viewers interested in the world of chiropractors.
Choosing a niche topic is also a good idea because it allows you to focus and drill down on specific aspects of your brand.
For example, if you are a bakery, your TikTok might feature behind-the-scenes content that focuses on bagels. TikTok could be your go-to account when it comes to everything bagel-making.
TIP Share niche content consistently to ensure your audience finds and engages with it. Then, as your community grows, you will direct them beyond TikTok to your website.
Decide When and How Many Times You Will Post
It’s essential to create a content calendar for your TikTok account, like any other social media strategy.
This will allow you to brainstorm ideas and plan the content of your TikTok posts for the next week or month.
TikTok content creation should be a simple task.
TikTok is similar to other platforms in that it rewards consistency. Instead of posting 3x a day and becoming overwhelmed, then not posting for months, try starting with 3-5x a week, and working your way up.
It is also helpful to monitor analytics to determine what works for TikTok users and what doesn’t.
TikTok’s greatness is its ability to pivot and experiment. As a result, all your audience cares that your content is still inspiring, engaging, entertaining, or valuable.
TIP: To access TikTok’s analytics, create a Pro Account. This will allow you to see which territories are most popular when your audience is active and the best times to post on TikTok.
Leave Perfection Behind
Although it may sound cliché, “Be authentic” is an excellent platform for expressing your personality.
TikTok is not like Instagram, where a consistent aesthetic is a norm.
According to LaterCon speaker Larry Milstein, co-founder of PRZM, “Gen Zers need brands that are bold and have personality and aren’t afraid to make waves online on Instagram.” Of course, this applies to TikTok, where 60% of TikTok users belong to Gen Zers.
What does this all mean? First, it’s okay to be yourself and have fun without taking yourself too seriously.
@thefashionheist is a great example. Her Instagram feed is filled with stunning photos of models and fashion. However, her TikTok profile @aichark tells a different story.
TikTok is where she shares fun facts about pop culture — from Harry Potter and Gilmore Girls — as well as quick styling tips for anyone looking to improve their fashion sense.
Her content is both entertaining and informative. In addition, her content gives insight into the films and shows they love, fashion tips, and information about her.
Authenticity can help you build a sense of community. In addition, they will feel more connected to the brand’s creators, leading to increased engagement.
TikTok’s incredible reach and virality are what make it so popular. So why not sponsor or create a TikTok challenge.
Brands can use challenges to accelerate their growth and reach millions of people.
One brand that joined the TikTok challenge? Kaiser Permanente is a healthcare company.
Through their sponsorship of #OwnTheCurve and collaboration with TikTok influencer Addison Rae, they were able to encourage their target audience to wear a mask and stay home and practice social distancing at the heights of the COVID-19 pandemic.
The hashtag has been viewed over 8 billion times!
You don’t have to work with famous TikTok users to be successful. Instead, you can collaborate with users from your niche or followers who comment on and engage with your posts.
Cross-promotion of your challenge on other platforms, such as Instagram, is an option to get users to join the fun. You can also leverage your audience and invite them into your TikTok group.
This platform can be an excellent way for your brand to showcase a different side, create a niche community and target a younger audience.
Tiktok is worth a try. TikTok has begun to earn the trust of many fans as well as businesspersons all over the world. TikTok’s dominance in Asian countries and other parts of the world like the USA, Middle East & Europe will continue to grow as it offers catchy content that makes it very attractive to users.