What will be the next big social media platform?

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The big question: What will be the next big social media platform globally? What platform will take it over from all Others?

Digital marketing budgets are limited for brands. This means that budgets must be spread across multiple channels.

Marketers need to be smart about where and when they should invest their time and money. While we all recognize the benefits of social media platforms, the competition is increasing, and user acquisition is slowing down, it’s natural to search for the next big thing.

We’ll be looking at the top social media platforms growing fast and discussing where marketers should focus their efforts over the coming months and years.

What platforms are hot?


TikTok, a video-sharing social media platform, has experienced rapid growth. Wallaroo Media reports that the platform currently has 800 million active monthly users and that the app has been downloaded 1.5billion times. The platform was previously known as Musical.ly. It has been popular with younger generations, but the platform is looking to expand its reach. TikTok is different from other social media platforms because it has a sole purpose: to entertain, not connect. The app is optimized for discovery. Users can easily create short videos using in-app editing tools. Find out how TikTok ads can help your brand. Get in touch now.


Pinterest is a social media platform for virtual scrapbooking. Users can find inspiration from all things artistic and fuel their hobbies. Pinterest can also be used to market businesses. Users can create Shoppable Pins to make purchases directly from the app. Pinterest boasts over 300 million active monthly users.


This video chat platform for live group video chat connects users to their contacts via video group chat. TechCrunch reports that one million people use the platform every day. Sensor Tower also reported that 35 million people had downloaded the app since its Android and IOS. The platform allows up to eight people to chat simultaneously and upgrades chat rooms. It’s called the “Internet’s Living Room“. According to Mobile Marketing, Houseparty is currently developing new features to purchase in-app items from other interest-based apps like game apps.


Yubo is an app for social networking that matches people based on their geographic location. Its primary purpose is to socialize, allowing users to meet new people, make friendships, and become part of an online community. It is currently the fifth most downloaded social networking app in the IOS App Store and has attracted more than 20 million users since its launch in 2015. This social media platform is a great place to advertise for eCommerce businesses looking to reach the younger generation.


Reddit claims to be the “front page of the internet”, boasting over 150,000 communities and more than 168 billion visits each year, according to MediaKix. Reddit is a collection of forums covering all possible topics where users can post content. Reddit’s most striking feature is its 99.98% organic traffic ( Statista), which shows how popular it is. Although Reddit is difficult for many marketers to use, brands like Nissan, Lemonade Inc, and Spotify have made it easy to establish a strong presence.

Which of these social networks are the future platforms, if any? Marketers can’t afford to use this platform if they don’t stay ahead of the curve.

TikTok was by far the most popular social media platform in 2020. As most brands still get to grips with the app, there are enormous opportunities for fashion and eCommerce brands to reach their target audience through the app. This platform is the one to be on top of with 800 million active monthly users.

It’s important not to lose sight of the established social media giants already on the internet. While Facebook is the dominant social media platform, with Instagram and Whatsapp as its owners, it’s doing an excellent job building its empire. However, well-known platforms like Twitter, LinkedIn, and Snapchat continue to receive much attention from their respective audiences. Thanks to paid Social, targeting different users on these platforms is now easier than ever.

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