Kim Kardashian is serious about her business ventures, which can be easily seen by her net worth. You may wonder if she has had body enhancements or if her famous physique results from a strict exercise regimen. One could debate whether she is a feminist icon or embodies unrealistic ideals. However, her entrepreneurial spirit is something you can’t deny.
Although I am biased, I love Kim with all my heart. But she was already a reality TV star on E! While she was on Keeping Up with the Kardashians, she was busy running Dash, the clothing boutique she founded in 2006 with her sisters Kourtney (and Khloe). She’s created a global empire that spans many industries from gaming through beauty to publication, amassing over 700 trademarks and billions of dollars in revenue. She was also raising four children. That’s undoubtedly quite impressive, in any terms.
It’s not that she hasn’t made some bad deals, and it’s clear that some of her business ventures were better than others. For example, Kim Kardashian launched the Kardashian Kard with MasterCard in 2010. It was a preloaded debit card which she and her sisters quickly took off the market. Kimono, Kim’s predecessor to Skims, caused outrage worldwide due to its appropriation.
Like any great entrepreneur, Kim has proven herself resilient, adaptable, tenacious, and resilient. She learned from her mistakes and came back stronger. So we’ve collected them all and ranked them according to their greatness in celebration of Kim’s birthday.
The Kardashian Kard is last on the list. This is due to it being scrapped before it ever took off. The 2010 launch of the prepaid MasterCard had high fees and a targeted campaign for young teens. This led to fierce criticism that the card was quickly taken off the market.
Kim was well-known for her hoop earrings in the 2010s. This fact was a factor in Belle Noel’s 2011 launch of their jewelry line Belle Noel. Unfortunately, the range of costume jewelry is only available at Bloomingdales. Kim collaborated with Pascal Mouawad, a designer. As a result, fans could accessorize like reality TV stars at a very affordable price. Unfortunately, the brand did not succeed and vanished into the ether.
Along with Paris Hilton, Kim is often blamed for the rise of selfies. She was one of the first to post self-portrait photos on her social media accounts. In addition, Kim published a coffee table book titled Selfish in 2015. Rizzoli published it. It contained several previously unpublished selfies. The first editions signed by Kim sold out in one minute, despite criticisms that they were narcissistic or insipid.
Kim Kardashian’s iOS/Android game can be described as The Sims Hollywood. The goal is to get as famous as possible. Every player can book modeling jobs, go on dates, and make appearances at clubs. They can also spend K-Stars (virtual currency) to purchase the latest fashion looks. It was launched in June 2014. By the end of 2014, there were 23 million users and $43 million in revenue.
Kim founded an online fashion subscription service in 2009 with Robert Shapiro, Kim, and M.J.Eng. It offered monthly curations for shoes, bags, and jewelry. Within four years, the brand had 10 million subscribers and received millions in funding. It was acquired by JustFab, a rival online fashion subscription service, in 2013. This made it one of Kim’s first successful business ventures.
Kim Kardashian Eau De Parfum was born after a major bust-up with her sisters, covered on Keeping up With the Kardashians. It was a sophisticated blend of tuberose, jasmine, and gardenia with a dry down of sandalwood, jacaranda hardwood, and tonka bean. This fragrance helped Kim establish her perfume expertise.
The Dash Boutique, Calabasas, California, was where all this began for the three sisters. It opened its doors in 2006 and has been open since. The boutique carried a wide range of accessories and clothing and expanded to multiple locations over the 12 years it was open.
Kim launched the Kimoji App in 2015. It featured 250 emojis or GIFs. Kim’s famous crying face was one of the most memorable scenes from the reality series. The app took the virtual world by storm, earning $1 million per minute and boasting 9000 unique downloads every second. It later began to make emoji-adorned merchandise, including phone cases and T-shirts.
Kim used her experience in perfumery to launch a trio of scents, Crystal Gardenia Citrus, Crystal Gardenia Oud, and Crystal Gardenia Citrus, under the new KKW fragrance label in 2017. The brand has expanded to include a variety of perfumes from floral to citrus.
Kim launched KKW Beauty in 2017, despite the loss of her first beauty brand. Kim loved the range, which included high-performance formulas, powerful pigments, and various trends-led products. Cosmetics giant Coty valued the company at $1 billion, which bought 20% of it three years after its launch.
Despite a rough start and outrage at Kim’s use of Kimono’s name, Kim successfully renamed her solution wear business to skims. It launched in 2019 and has grown into a multi-billion-dollar brand. Skims offers a wide range of contouring and smoothing underwear as well as loungewear or pajamas.